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Getting the most out of iTunes Match: Part 1

by David D. on April 2, 2012

Get started: Set up iTunes Match and upgrade your audio files

Wondering whether iTunes Match is worth $24.99 a year?  Assuming you have iTunes on your computer and a music library of several hundred or thousands of songs, ask yourself two questions:

1. Do you own an Android or iOS device (iPhone, iPad, or iPod touch)?

2. Are most of your songs at a bit-rate lower than 256 kbps?

If you answered yes to either one, iTunes Match is definitely worth at least a one-time investment to upgrade and clean up your music library. If you’re not sure about the bit rates for your songs, open iTunes and select your Music library.  Now right-click the column header and make sure Bit Rate is checked. Click Bit Rate to sort your library and check it out.

If you’re not up to paying $24.99 every year, we will show you how to quickly download upgraded files to your computers and devices, and store the shiny new library in the cloud using Google Play (née Music).

If you currently use Google Play, your first step should be to open Preferences and UNcheck “Automatically add songs uploaded to iTunes”.  This will prevent the upload of duplicate songs to your Play library.

More details on dealing with duplicates and working with Google Play are coming in Part 2.  Let’s start with signing up for iTunes and upgrading the audio quality of your music Library.

Subscribing to iTunes Match

You must have a valid credit card on file, and your subscription will automatically renew for one year periods until you cancel.  Open iTunes on your computer, choose iTunes Match in the sidebar, enter your Apple ID and password, and click Subscribe.  (Use the Apple ID that is associated with the majority of your music purchases.)

iTunes Match will then:

  1. Match the songs in your library with those in the iTunes Store.
  2. Create an index in the cloud to DRM-free 256 kbps AAC files that match the songs in your library.
  3. Upload any songs in your library that it could not match.*

* Apple fine print: 

Tunes Match works with libraries that contain up to 25,000 songs which are either (i) not currently available on the iTunes Service, or (ii) not purchased from the iTunes Service with your Account.

  • Songs with quality less than 96 kbps or that are not authorized for your computer are not eligible for iTunes Match.
  • Song files over 200 MB will not be uploaded to iCloud.
  • Songs containing DRM (Digital Rights Management) will not be matched or uploaded to iCloud unless your computer is authorized for playback of that content.
  • Songs encoded in ALAC, WAV, or AIFF will be transcoded to a separate temporary AAC 256 kbps file locally, prior to uploading to iCloud. The original files will remain untouched.

Upgrade your local files to 256 kbps

You now have two iTunes Libraries:

iTunes in the Cloud – All the songs that were matched, plus all of the unmatched songs that were uploaded.  The matched songs are AAC 256 kbps files.  Eligible unmatched MP3 or AAC files are uploaded at their original bit rates, other file types are transcoded to 256 kbps AAC.

Local iTunes Library – This contains all of your non-music audio content (e.g., podcasts, audiobooks) plus other file types for books, videos, photos and apps.  Your original music files are still there, and still at their original bit rates.

This is where the magic happens.  We need to identify the music that is eligible for upgrade: all files under 256 kbps that iTunes has marked as matched or purchased.  And thanks to Jason Snell and MacWorld, we can do this quickly with a smart playlist.

From the iTunes menu select File > New Smart Playlist
Click the dropdown boxes and select Bit Rate | is less than | 256
Click + to add a new condition
Select Media Kind | is | Music

Add a second set of conditions:

Hold down the alt/option key and click the + button (now an ellipsis)
Select Any of the following are true
Select iCloud Status | is | Matched
Click + to add a new condition
Select iCloud Status | is | Purchased

Your selection window should now look like this:

Click OK and name your new playlist “Upgradeable”

The new playlist should show all your files that are eligible for upgrade:

Now would be a good time to empty your trash, so you’ll have a clean can for all of the files you’re about to delete.  In order to bring the new files down from iCloud, you will need to delete the local versions.

  • Select all of the songs in the Upgradeable playlist
  • Hold down the alt/option key (shift key on PC) and press delete
  • Make sure that “Also delete these songs from iCloud.” is NOT checked
  • Click Delete Songs
  • Click Yes when asked if you want to move the files to the trash

Your upgradeable playlist should now show that these songs are available for download from iCloud:

To bring the files down from iCloud:

  • Select all songs in the Upgradeable Playlist
  • Control-click (or right click) and select Download

That’s it!  Make sure you have all the files you want keep before emptying the trash, and get ready for some serious cleanup in Part 2.

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MOG released their first iPad app today, and it’s a good one. Purpose-built for the iPad and the new Retina display, it features smooth scrolling, intuitive navigation and controls, and dazzling full-screen album art.  Combine all this with Wi-Fi and AirPlay streaming at 320 kbps, and it’s easy to see why Josh Constine at TechCrunch calls it “The Best iPad Streaming Music App“.

Take a look at the screenshots below: both show what is displayed for New Releases while a song is playing.

You can see that MOG has made excellent use of the extra real estate on the iPad, providing easy and obvious access to all features.  The first thing you will want to do is tap Settings, and set High Quality Streaming and High Quality Downloads to On.

Features

  • Built-in AirPlay support.
  • Unlimited, one-click mobile downloads for offline listening.
  • Stream or download in 320kbps – the highest quality listening experience.
  • Editable play queue for maximum control.
  • Charts, Editor’s Picks, Featured Playlists, and New Releases refreshed every week.
  • Automatic sync between all platforms for “playlists” and “favorites” created in the desktop app and on the Web.

If you’re ready to give MOG a try, you can support My Music Thing by signing up for a 14-day free trial here, or downloading the new iPad app here.  Thanks!

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Google just launched their music store in the US, and sent a message to Google Music beta users (excerpted below):

Dear Music Beta user,

We’re excited to announce that Music Beta by Google is officially graduating from beta today! Google Music will remain a free service, and you can continue to store up to 20,000 songs in your personal music library.

All of your purchases are automatically stored on Google Music for free (and don’t count toward your 20,000 song limit). You can even share a free full play of any purchase with your friends on Google+.

For Google Music users with Android phones and tablets running version 2.2+, you will automatically receive an updated version of Android Market with the music store over the next few days. You should also receive a system notification with the Music app update sometime today, but you can always download it immediately.

— The Google Music Team

The big news here is that Google’s digital music locker stays free for up to 20,000 songs.  Apple includes a locker for 25,000 songs with their iTunes Match service for $25 a year.  Amazon gives you 5 GB of storage free, and is now offering unlimited music storage with any Cloud Storage plan, starting at $20 per year for 20 GB.  None of the services count music purchased from their stores against your limits.

If you haven’t tried Google Music, you should.  They have lots of free music to check out, and you can easily upload your iTunes library and keep it in sync (for free!). Since all your music (well, 20,000 songs at least) is really in the cloud, you don’t have to worry about keeping things in sync. Or about music taking up space on your devices and computers.  Or about backups.  Yay Google!

The new store fills a big hole for Android users, and iOS users can purchase the gMusic for easy access to the Google locker on their iPhone, iPod, or iPad.  Overall, there’s a lot to like, especially for a product that just launched.

What’s to like:

  • It’s free!
  • Music downloads are 320 kbps (highest quality MP3 files)
  • Lots of free music to sample
  • Easy upload of iTunes library
  • Automatically syncs with iTunes
  • Available on all devices and computers, even your friend’s
  • Great for Android users

What’s not to like:

  • Catalog missing Warner Bros. and some independent labels
  • Needs good internet connection for smooth playback
  • Requires paid app for best operation on iOS devices
  • Available only in the United States

Google Music for Artists

Google also introduced Artist Pages (or Artist Hub, or Google Music for Artists — choose one.)  For a one-time $25 setup fee, independent artists get a page in the Android Market to tell their story and sell their music with the following features:

  • Set your own price, including limited-time specials and album-only purchases
  • Artist gets 70% paid monthly, Google keeps 30%
  • Unlimited track/album uploads
  • No annual fee
  • Sell on YouTube with a buy link in your music videos

Note: Links to iTunes and Amazon are affiliate links.  

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Free Friday: Honor By August – NoiseTrade Sampler

by David D. on October 14, 2011

We first wrote about Honor By August when they were selected to headline the inaugural DC MusicFest.  This Northern Virginia band crafts nicely layered and instantly accessible pop/rock with a perfect blend of melody and rhythm.

Your Free Friday tracks are “Only In Photographs” from their debut album Drowning Out the Television (2007); “Found” (2009), the title track off their sophomore release; “Sleepwalking” from their EP, On Our Own (2010); plus new single “Little Black Dress”.

Honor By August won the Grand Prize in the Billboard World Song Contest, as well as an XM Radio contest to open for Bon Jovi at DC’s largest venue, the Verizon Center.  Sign up below to get your free tracks from NoiseTrade, which provides a platform for artists to share their music in exchange for a 20% share of the tips.  Tip often, and tip well!

More Things

Honor by August

Note: iTunes and Amazon Store are affiliate links

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A closer look at online earnings (and losses) per platform

(originally published September 27, 2011)

If there’s a lesson to be gleaned from the recent kerfuffle over Spotify and artist payments, it is this: fans of indie music should buy directly from the artist whenever possible.

The dust-up started when Uniform Motion posted earnings from various platforms on their blog.  In a follow-up, they wrote:

First of all, the blogpost was not an attack on Spotify. We don’t have a problem with the concept of streaming music services at all. What we dislike about Spotify, is the lack of transparency in their business model. With Apple, it’s simple. They take 30%. With Spotify, we don’t know if we’re getting a fair deal or not.

~ Uniform Motion: Clarifications

This chart shows what Uniform Motion calculates they earn from each platform when an album is streamed, downloaded or purchased on CD or vinyl.

The data is from their original post: Release Day Economics. It has been standardized by displaying each transaction as a one-album unit, and converting all amounts into US dollars.

Of course, it’s not really fair to compare the earnings from streaming with those from digital sales. Sales are a one-time event, while streaming can result in cumulative earnings over time. As you can imagine (and as we shall see), it takes a LOT of streams to generate meaningful earnings.

So it won’t be easy for most independent artists to make a lot of money on Spotify. But hey, it’s not easy for Spotify to make money on Spotify (see Spotify Bleeding from Licensing Costs).

With the exception of a dip due to the name-your-price deal on Bandcamp, it looks like there is a steady increase in earnings as you move away from Spotify and towards direct sales. But there are two big pieces of data missing: volume and allocated costs.

Volume is where iTunes shines. Or as Fugazi drummer Brendan Canty said at last year’s Future of Music Conference: “God bless Apple.” Although Fugazi earns most of their money from CD sales, Brendan figured that they make 10 times more from iTunes than from all other digital sellers combined.

On to allocated costs. Without going all general ledger on you, allocated costs are expenses that can’t be attributed to a specific platform or transaction; they need to be spread over multiple platforms. Like recording, mixing, and mastering costs, which Uniform Motion detail here. Another example is the cost for digital distribution:

It costs us 35 EUR/year to keep an album on iTunes, Spotify, and Amazon (105 EUR per year for all 3 of our albums!) so we don’t make any money until 24 people have bought a digital copy of the album on iTunes, or 150 single songs, or if we get tens of thousands of listens on Spotify! In most cases, it’s actually more economically viable not to sell the music at all.

But…if you buy directly from their Bandcamp Page:

We allow people to pay what they want for the digital version. If you choose to pay 5 EUR, Paypal takes 0.37 EUR, Bandcamp takes 0.75 EUR. Uniform Motion keeps 3.88 EUR — it doesn’t cost us anything to have a page on bandcamp….However, the average price people pay is actually 2.82 euro ($3.95) which leaves us with 2.21 euros ($3.09) after Paypal and Bandcamp fees.

The highest price anyone has ever chosen to pay is 20 euros ($28). The lowest is 0.50 euros ($0.70)…If you decide to pay nothing, well, we get nothing, but at least you didn’t give money indirectly to major record labels, which seems to be the case with Spotify!!

Knowing that digital distribution costs put a dent in their iTunes earnings, it would appear from the chart that selling CDs and vinyl LPs is where the money is. It’s not. Due to minimum order requirements and other production costs, Uniform Motion has never earned a profit on these sales.

So the only transactions they can count on to be profitable are digital downloads from their Bandcamp site. As a bonus, you can get higher quality music, including 320 kbps MP3 and lossless FLAC files through Bandcamp.

Remember, this is a chart of Uniform Motion earnings: the results wlll vary for other artists with different volume and cost structures. But in general, an independent artist will end up with the biggest cut from sales made through their web site or services such as Bandcamp or CD Baby. This is easy to see from the below chart, which is based on the popular infographic from Information is Beautiful: How much do music artists earn online?

[Disclaimer: The original chart was based on data published in January 2010 by The Cynical Musician. Things change quickly, so some of the information is out-of-date. In particular, Spotify has changed their payouts, and the amounts listed on the chart seem be lower than the Uniform Motion earnings by an order of magnitude. Still, it captures the general shape of the subject and gives some context to the numbers. For an alternate take, read the commentary by Bob Lefsetz.]

For a solo artist to to earn the monthly minimum wage of $1,160.00, they:

adapted from the presentation of this data by Ryan Flynn: Selling Out

Where do we go from here?

Musicians and composers: take the online survey on artist revenue streams from the Future of Music Coalition.

Everyone: take a quick 3-question survey on how you feel about Spotify as musician or music fan.

You: go buy some music from your favorite artists on Bandcamp.

Update 10/4/2011: I asked Uniform Motion to check my work, here is their response:

Thanks, your conclusion is correct. When someone buys directly from our Bandcamp page, there’s no cost involved. However, since we have already manufactured CD’s and Vinyls, it’s best to sell as much stock as possible. Thanks for spending so much time on your article and digging up the facts.

~ Uniform Motion

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11 tips for getting the most from MOG and Spotify

by David D. on September 19, 2011

If you sign up for MOG or Spotify and leave everything at the default settings, you could be missing 50% or more of your music.  That’s because Spotify defaults to ~96 kbps on mobile devices, and 160 kbps on the desktop. The settings outlined below will bring your Spotify mobile streams up to 160 kbps, and desktop streams up to 320 (for tracks available at the higher bit rate).

MOG on mobile starts out much worse (but gets much better).  MOG defaults to an anemic 64 kbps for mobile streams, but can be kicked up to 320 kbps when using Wi-Fi.

NOTE: Information in this article is based on Mac desktops and iOS devices; your device may vary.  You will need a premium account to get the 320 kbps streams from Spotify, and paid accounts to stream to mobile devices on either service.  If you’re wondering why you should care about the kbps, check out part 3 of Hi-Fi 2.0: Let’s do the math!

Getting the most from Spotify

  1. Spotify offers 320 kbps streams to premium subscribers, but will default to 160 kbps.  From the desktop menu, select Spotify > Preferences.  Under playback, check High quality streaming.
  2. While you’re there, make sure Set the same volume level for all tracks is unchecked.  This will let you hear the music’s full dynamic range.
  3. Over on your iOS device, start up Spotify and press the Settings icon on the lower right.  Next to Stream, select High Quality.
  4. Next, go down to Sync, and select High Quality again.
  5. Premium subscribers need to use the desktop app to get the higher-quality 320 kbps streams.  If you want to send that audio to your home stereo and you’re not close enough to plug in, check out Airfoil from Rogue Amoeba.  Airfoil will send audio from any desktop app to AirPort Express or AppleTV.
  6. Oh, and now you’ll want a remote control for Spotify — try Remoteless. Remoteless (for Spotify) - anders o
  7. Getting AirPlay going on the Spotify iOS app is much easier.  Tap the info button while a song is playing. Then tap the AirPlay icon to the right of the volume slider and select an output.

Getting the most from MOG

  1. Start up MOG on your iOS device, swipe to the second page, and select Settings. Next to High Quality Streaming, select ON.
  2. Next, set High Quality Downloads to ON.
  3. AirPlay is built-in the to the MOG desktop app for Mac, and the icon is always at the bottom right of the window, so that’s easy.  Getting AirPlay blowing on the iOS app is a bit trickier.  From any screen, press the volume + or – button on the side of your iThing.  The AirPlay icon will reveal itself to the right of the volume slider — tap it and select an output.
  4. For the very best sound (well, as good as you’re going to get from an MP3) use a dock that bypasses the low-quality DAC in your iPod, iPad, or iPhone.  The MMT Editor’s choice is the iD100 from Cambridge Audio. [affiliate link]  For more info, see Part 1 of Hi-Fi 2.0: Getting good audio in the iPod age.

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Hi-Fi 2.0: Let’s do the math!

September 15, 2011

Part 3 in a series: After decades of continual improvements in audio recording and playback technologies, the average 21st Century listener will hear most music at lower fidelity than before the millennium. How did this happen, and can anything be done about it? In Part 1, we reviewed some of the reasons for the general [...]

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They Might Be Giants: FLAC for the People

July 18, 2011

Brooklyn’s Ambassadors of Love serve up 18 new songs – No waiting! TMBG’s new release Join Us is available from their site in either MP3 or FLAC (lossless) format for one low price of $9.99.  (Vinyl available for one low price of $15.) MMT is pleased to see bands such as TMBG and OK Go [...]

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Free Bleu! (from Four)

July 16, 2011

To my friends, I leave my power chords ~ Bleu – “Dead in the Mornin” Four If you’re a fan of power pop, you should also be a fan of Bleu.  And if you didn’t get introduced through last year’s Free Friday feature, here’s a second chance.  Take it!

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OK Go – 180/365: hopes, dreams, and FREE Confetti

June 24, 2011

Confetti Cannons. Furry Guitars. Electric Jackets. Confetti Cannons. Hand Bells. Tubular Bells. Confetti Cannons. Streaming Video. 3D Movies. Confetti Cannons. Bleeping Thingamagoops. Scrolling Bass. Confetti Cannons. Unlike, say…Charlie Sheen, it’s obvious that OK Go puts a lot of thought, effort and energy into their shows. And confetti cannons. LOTS of confetti cannons. After an endearing [...]

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