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Getting the most out of iTunes Match: Part 1

by David D. on April 2, 2012

Get started: Set up iTunes Match and upgrade your audio files

Wondering whether iTunes Match is worth $24.99 a year?  Assuming you have iTunes on your computer and a music library of several hundred or thousands of songs, ask yourself two questions:

1. Do you own an Android or iOS device (iPhone, iPad, or iPod touch)?

2. Are most of your songs at a bit-rate lower than 256 kbps?

If you answered yes to either one, iTunes Match is definitely worth at least a one-time investment to upgrade and clean up your music library. If you’re not sure about the bit rates for your songs, open iTunes and select your Music library.  Now right-click the column header and make sure Bit Rate is checked. Click Bit Rate to sort your library and check it out.

If you’re not up to paying $24.99 every year, we will show you how to quickly download upgraded files to your computers and devices, and store the shiny new library in the cloud using Google Play (née Music).

If you currently use Google Play, your first step should be to open Preferences and UNcheck “Automatically add songs uploaded to iTunes”.  This will prevent the upload of duplicate songs to your Play library.

More details on dealing with duplicates and working with Google Play are coming in Part 2.  Let’s start with signing up for iTunes and upgrading the audio quality of your music Library.

Subscribing to iTunes Match

You must have a valid credit card on file, and your subscription will automatically renew for one year periods until you cancel.  Open iTunes on your computer, choose iTunes Match in the sidebar, enter your Apple ID and password, and click Subscribe.  (Use the Apple ID that is associated with the majority of your music purchases.)

iTunes Match will then:

  1. Match the songs in your library with those in the iTunes Store.
  2. Create an index in the cloud to DRM-free 256 kbps AAC files that match the songs in your library.
  3. Upload any songs in your library that it could not match.*

* Apple fine print: 

Tunes Match works with libraries that contain up to 25,000 songs which are either (i) not currently available on the iTunes Service, or (ii) not purchased from the iTunes Service with your Account.

  • Songs with quality less than 96 kbps or that are not authorized for your computer are not eligible for iTunes Match.
  • Song files over 200 MB will not be uploaded to iCloud.
  • Songs containing DRM (Digital Rights Management) will not be matched or uploaded to iCloud unless your computer is authorized for playback of that content.
  • Songs encoded in ALAC, WAV, or AIFF will be transcoded to a separate temporary AAC 256 kbps file locally, prior to uploading to iCloud. The original files will remain untouched.

Upgrade your local files to 256 kbps

You now have two iTunes Libraries:

iTunes in the Cloud – All the songs that were matched, plus all of the unmatched songs that were uploaded.  The matched songs are AAC 256 kbps files.  Eligible unmatched MP3 or AAC files are uploaded at their original bit rates, other file types are transcoded to 256 kbps AAC.

Local iTunes Library – This contains all of your non-music audio content (e.g., podcasts, audiobooks) plus other file types for books, videos, photos and apps.  Your original music files are still there, and still at their original bit rates.

This is where the magic happens.  We need to identify the music that is eligible for upgrade: all files under 256 kbps that iTunes has marked as matched or purchased.  And thanks to Jason Snell and MacWorld, we can do this quickly with a smart playlist.

From the iTunes menu select File > New Smart Playlist
Click the dropdown boxes and select Bit Rate | is less than | 256
Click + to add a new condition
Select Media Kind | is | Music

Add a second set of conditions:

Hold down the alt/option key and click the + button (now an ellipsis)
Select Any of the following are true
Select iCloud Status | is | Matched
Click + to add a new condition
Select iCloud Status | is | Purchased

Your selection window should now look like this:

Click OK and name your new playlist “Upgradeable”

The new playlist should show all your files that are eligible for upgrade:

Now would be a good time to empty your trash, so you’ll have a clean can for all of the files you’re about to delete.  In order to bring the new files down from iCloud, you will need to delete the local versions.

  • Select all of the songs in the Upgradeable playlist
  • Hold down the alt/option key (shift key on PC) and press delete
  • Make sure that “Also delete these songs from iCloud.” is NOT checked
  • Click Delete Songs
  • Click Yes when asked if you want to move the files to the trash

Your upgradeable playlist should now show that these songs are available for download from iCloud:

To bring the files down from iCloud:

  • Select all songs in the Upgradeable Playlist
  • Control-click (or right click) and select Download

That’s it!  Make sure you have all the files you want keep before emptying the trash, and get ready for some serious cleanup in Part 2.

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MOG released their first iPad app today, and it’s a good one. Purpose-built for the iPad and the new Retina display, it features smooth scrolling, intuitive navigation and controls, and dazzling full-screen album art.  Combine all this with Wi-Fi and AirPlay streaming at 320 kbps, and it’s easy to see why Josh Constine at TechCrunch calls it “The Best iPad Streaming Music App“.

Take a look at the screenshots below: both show what is displayed for New Releases while a song is playing.

You can see that MOG has made excellent use of the extra real estate on the iPad, providing easy and obvious access to all features.  The first thing you will want to do is tap Settings, and set High Quality Streaming and High Quality Downloads to On.

Features

  • Built-in AirPlay support.
  • Unlimited, one-click mobile downloads for offline listening.
  • Stream or download in 320kbps – the highest quality listening experience.
  • Editable play queue for maximum control.
  • Charts, Editor’s Picks, Featured Playlists, and New Releases refreshed every week.
  • Automatic sync between all platforms for “playlists” and “favorites” created in the desktop app and on the Web.

If you’re ready to give MOG a try, you can support My Music Thing by signing up for a 14-day free trial here, or downloading the new iPad app here.  Thanks!

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The Metro Music Source & DC Setlist will be hosting a SXSW debrief panel discussion this Thursday, March 29th at The Dunes as part of their monthly music industry meet-up event. Fresh from their return from Austin, Texas, Ryan Holladay of BLUEBRAIN, the Listen Local First team, and promoter Sasha Lord will be sharing their SXSW 2012 experiences. The evening will feature a performance from Gypsy jazz vocalist and Strathmore Artist In Residence, Mary Alouette.

Ryan Holladay is one half of the innovative music duo, BLUEBRAIN. They’ve been featured in everything from WIRED Magazine to the New York Times for their work, which blurs the line between art and technology. Their “location-aware album” for The National Mall is the first ever iPhone app to be included in the Washington Post’s Top 10 Albums of the Year awards. Ryan also serves as the new media curator at Artisphere.

Listen Local First DC (LLF) is a local music initiative devoted to building awareness and creating opportunities for local musicians and venues in order to raise the profile of DC’s local music scene. At the beginning of the year, LLF launched a campaign to get a mobile music venue to SXSW with the aim of showcasing the talent and diversity of the DC area music scene to a wider audience.

With money raised from a Kickstarter campaign, Listen Local First purchased a van, decked it out with sound equipment, and took to the road. They successfully showcased 15 DC bands/ musicians and hosted upwards of 25 different mobile music venue performances over the course of 3 days. The process, adventure and music were documented via their blog, and soon-to-be-released web series.

Sasha Lord co-produced the “DC Does SXSW” event which showcased a diverse set of DC artists including Hume, Deleted Scenes, Edie Sedgwick and DJ Baby Alcatraz. Sasha is the booker and promoter for Comet Ping Pong in DC.

LLF founders Christopher Naoum and René Moffatt will join Sasha and Ryan to share insights from their trip and answer questions from the DC area music community. MMS is an informal monthly music industry meet-up event with the goal of bringing focus to the vibrant DC music scene, encouraging support, collaboration, and knowledge sharing amongst music creators and industry professionals, as well as helping to raise the profile of our music scene on a national level.

The National Mall by BLUEBRAIN. The First Location-Aware Album from BLUEBRAIN on Vimeo.

Past MMS events have brought together local musicians, record label reps, artist managers, publicists, filmmakers, music publishers, producer/engineers, and many others. This month’s event is co-hosted with DC Setlist, a popular music platform which recommends, discovers and discusses all things music in the DC area and beyond.

The evening will end with music from Gypsy jazz vocalist and Strathmore Artist In Residence Mary Alouette. Alouette describes her sound as “Gypsy jazz, post dubstep, beautiful music and dangerous rhythms”. Her core inspiration is the gypsy legend virtuoso guitarist Django Reinhardt, but her musical influences also range from the great Billie Holiday, Nina Simone and Edith Piaf through to progressive contemporaries like Grimes, St. Vincent, and Modeselektor. Mary will be previewing tracks from her debut EP Midas, ahead of her CD Release Show on April 25th at the Mansion at Strathmore.

Runnin’Mary Alouette

When: Thursday, March 29th, 2012
Time: 6pm-9pm
Venue: The Dunes, 1402 Meridian Place, NW Washington, DC 20009
Cost: Free!

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BAMM.tv and the future of music

by David D. on February 19, 2012

Free HD video production and global distribution for your music

If you’re making music the world needs to hear, and your best concert footage was captured on a flip-phone, you should check out BAMM.tv. Founded by brothers Chris and Nick Hansen, BAMM.tv works with emerging artists to capture performances in HD video and high-quality audio in their San Francisco studio, or at music festivals and venues around the world. For free.

The typical deal results in 5 videos: one goes to the artist for promotion and distribution through whatever channels they choose. In exchange, BAMM.tv has exclusive rights to distribute the remaining videos through a network with an estimated reach of 15 million people in 150 countries. Net profit will be split 50/50 with the artists.

I spoke with co-founder Chris Hansen, and he expects BAMM will break even in early 2013. But they plan to start paying bands some money before then, in part to test out their payments system. Once they are profitable, artist payments will be based on their percentage of plays on the network.

BAMM continues to sign up distribution partners, which currently include Taiwan’s Chunghwa Telecom, a global deal with Samsung to include a BAMM.tv app on all of their tablets and smartphones, and Flingo, which provides video content to over seven million smart TVs. They are also working on an iPad app that will help promote the participating artists, with a $1,000 cash prize for the “Artist of the Month” and other sponsored promotions.

The future of music and artist compensation

Last September, we wrote about the Future of Music Coaltition and their Artist Revenue Streams project, which they describe as “a multi-method, cross-genre examination of how US-based musicians’ revenue streams are changing, and why.” The project has spawned a new website, and the 29 streams have spread into 40 (or 42, but who’s counting?).

We’ll dig deeper into the ARS results for an upcoming report, but why has BAMM.tv has gone out and created a 43rd revenue stream?  According to Chris:

I don’t think any business model that’s solely reliant upon revenues from copyright and publishing rights is going to survive long-term. The only way forward is providing access to experiences that can’t be downloaded on torrents, and the only way to do that is to ease the grip on traditional rights that made a lot of sense in the 20th century but are long outdated. Spotify seems to be the labels’ collective acknowledgement of this fact, but I still think they have a long road ahead.

First of all, the $100 million raised seems to have gone straight to the labels, and the next mega-round of funding is just around the corner. I look at the unfavorable terms toward streaming services and lack of transparency as well as the mounting cost structure as major competitive disadvantages for Spotify and other streaming services that rely on major label licensing.

On scaling and superstars

So far, BAMM.tv has worked with around 150 bands, and they’re preparing to add to that number with a return trip to SXSW. Although Bay area artists are disproportionately represented, BAMM uses Southby and other festivals to catch up with bands they have been tracking from around the world. They are also looking at adding some sound stages in SF, and recently rented a studio in Amsterdam to produce videos for European acts.

There will always be limits on how many acts can participate, so curation is an essential part of their work.  Happily, they appear to be comfortable traveling outside of the mainstream for talent, as evidenced by the diverse selection of artists in the YouTube playlist above. Artists that are interested in working with BAMM.tv can submit their information here.

Chris is upbeat about the future of BAMM.tv, and looking for innovative ways to get artists paid. In our Music 2.0 series, we have seen that the future of music can’t be just one thing, and the new business models are unlikely to emerge from the entrenched players.  BAMM.tv may succeed in part because they can side-step the obstacles that have been built up by the labels and license holders over the years.

What I like about BAMM’s business model is that our competitive disadvantage is upfront and obvious: we don’t get to work with superstars. After that, things start looking pretty good for us. Our variable cost is extremely low. Our license is straightforward, global, perpetual, and allows us to remix, sample, synch, make derivative works, etc. Therefore we can make deals with OEMs, telcos, MSOs and other service providers at will, and we can afford to commoditize the music product to an extent that the major players cannot.

I hope we are able to demonstrate in the coming months that the choice between piracy and Spotify is a false dilemma. There are other models that work, and we’re quietly pursuing a few that I’m very excited about.

~ Chris Hansen, BAMM.tv

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Best Buy is offering iTunes gift card at a 20% discount for a limited time (i.e., hurry up!).  In addition to music, videos, books, movies, and rentals, the digitally delivered cards can be used for software purchases in the Mac App Store.  Since Apple rarely discounts its products, here’s a chance to save some money.

For example, Logic Pro sold for $499 before it was offered as an App Store download for $199, and can now be had for $160 with the purchase of two $100 gift cards at the discounted price of $80 each.

Logic Pro - Apple

via The Verge

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MMT: Top Eleven Things from 2011

by David D. on December 31, 2011

The year of Apple, artists, and unanswered questions

As we reflect on 2011 through the lens of MMT statistics, it’s not surprising to see that Apple dominated the year from multiple angles.  Apple’s iCloud service was the subject of this year’s most popular post, and 6 of the top 11 stories had ties to Apple services, apps, or devices.

With the introduction of Spotify in the US, and the integration of multiple music services into Facebook, 2011 was a breakout year for streaming music.  And even if you get your streams from MOG or Spotify instead of iCloud, chances are good there will be an Apple computer, tablet, phone, iPod, or other device in the mix.

Another topic high on the list is artist compensation.  Apple shows up here, too — whether they are being praised, thanked, blessed, or cursed.  Steve Jobs keeps popping up in our Music 2.0 series, where Pete Townshend expressed a desire to cut off his balls and Jon Bon Jovi personally blamed him for “killing the music business“.

In a few hours, 2011 will slip away — just like Steve Jobs, Napster and a disheartening number of artists.  Thanks Steve, thanks sleepy cat, and thanks to all of the musicians who left us their songs, compositions, and performances.

  1. I want my iCloud!: a step-by-step guide to iTunes in the Cloud
  2. Circle of Fifths Part II: The Inner Circle
  3. Mega Music Meta-Battle: MOG vs. Spotify Reviews
  4. Zoe Keating on Spotify, Apple and Independents (and lettuce)
  5. Best of NAMM, Part II: 2BOX DrumIt Five
  6. Handpan Roundup & Reviews: HAPI, HALO, Hank, and Hang
  7. 15 Must-Have iPad Music Apps for the Professional Musician
  8. How to Hang A Didgeridoo on The Wall
  9. 11 tips for getting the most from MOG and Spotify
  10. Practice > Scales and the Circle of Fifths
  11. Animoog: Editor’s Choice – Best Synthesizer App for the iPad

Thanks and Happy New Year to all our MMT readers, and special thanks to guest authors Zoe Keating and Chris Taylor for writing the #4 and #7 things on our list for 2011.

Zoe KeatingPhoto: Jeffrey Rusch

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Animoog: Editor’s Choice – Best Synthesizer App for the iPad

December 25, 2011

Capsule Review:  Buy it — NOW! originally posted 10/19/2011 Christmas 2011 Update: Moog Music Inc. now offers Animoog for iPhone at an introductory price of $0.99, and has put the iPad version on sale for $9.99 (regularly $29.99). A year ago, we wrote about the mixed reviews for Moog’s first iOS app: Filtatron.  Our main [...]

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Google Music stays free – adds music store and artist pages

November 17, 2011

    Google just launched their music store in the US, and sent a message to Google Music beta users (excerpted below): Dear Music Beta user, We’re excited to announce that Music Beta by Google is officially graduating from beta today! Google Music will remain a free service, and you can continue to store up [...]

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I want my iCloud!: a step-by-step guide to iTunes in the Cloud

November 11, 2011

UPDATED for iTunes 10.5 and iOS 5 Thinking about iTunes Match? See Getting the Most out of iTunes Match Let’s start out assuming you have an iPhone and a Mac or PC running iTunes.  Here’s what you need to do: 1.  Upgrade to iTunes version 10.5 – Open iTunes and select iTunes > Check for Updates. [...]

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11 tips for getting the most from MOG and Spotify

September 19, 2011

If you sign up for MOG or Spotify and leave everything at the default settings, you could be missing 50% or more of your music.  That’s because Spotify defaults to ~96 kbps on mobile devices, and 160 kbps on the desktop. The settings outlined below will bring your Spotify mobile streams up to 160 kbps, [...]

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